Question 741:

• JAMB 2007

An announcement of a person's willingness to enter into a contract is referred to as?

A. A proxy
B. An offer
C. A consideration
D. An acceptance

Question 742:

• JAMB 2007

The macro-environment forces and trends which are a constraint on business operations are referred to as?

A. Technological factors
B. Economic factors
C. External factors
D. Internal factors

Question 743:

• JAMB 2007

Personal selling is most effective in marketing industrial goods because it involves?

A. Recongnition and attachment to customers
B. Personal interaction and information gathering
C. Demonstrations and product acceptability
D. After-sales services and product demonstrations

Question 744:

• JAMB 2007

The controllable variables that a firm uses to achieve its marketing objectives are called?

A. Marketing principles
B. Marketing mix
C. Marketing concepts
D. Marketing functions

Question 745:

• JAMB 2007

Public relations and advertising are similar in terms of?

A. Communicating product information
B. Customer education
C. The mode of operation
D. Creating a favorable attitude