(a) What is personal selling? (b) List and explain six media available to an advertiser of goods and services
Explanation
(a) Personal selling: Is the face-to-face or person-to-person meeting of the seller with the buyer for the purpose of making a sale or with a potential buyer. (b) Media available to an advertiser of goods and services: (i) Television: The advert carried in this medium shows the products and their uses. It combines sight and sound. (ii) Fairs and exhibitions: These involve producers coming together at one location to display their goods. (iii)Newspapers and magazines: These refer to adverts carried in the print media. Colours are used for better effects. (iv) Circulars/posters: These are hand bills, stickers and posters that are distributed to prospective customers. (v) Bill boards/hoardings: These are used for outdoor display of colourful pictures of products being advertised with catchy slogans meant to attract the attention of passers-by. (vi) Radio: This involves the use of jingles on local/national stations to advertise products and services. It is audio alone. (vii) Neon sign: These involve the use of colourful lights to advertise products or services mostly at night. (viii) Cinema: These involve the display of products on large screens during film shows (ix) Catalogue: These involve the pictorial display of products with their prices, colours and sizes available in prints. (x) Internet: These involve the display of products through web pages that are regularly visited by browsers or electronic mails to potential customers. (xi) Banners: These are long pieces of cloth with advert messages written on them and mounted on road sides. (xii) Loudspeaker/Ringing bell/Gong/Shouting: Loudspeaker is a piece of equipment that converts electrical signals into sounds used in public for advertising purposes.