(b) The statement that the longer the channel, the higher the selling price implies that the agent, wholesaler and retailer will want to cover cost, hence put some profit margin on the price. This tends to increase the selling price of the goods.

(c) Reasons why small scale retail business may fail are:

(i) Failure of retail business to keep proper book of account may destroy the fortune of the business.

(ii) When too much credit is allowed, capital will be drastically affected.

(iii) The cost of advertisement is expensive, hence they can not afford.

(iv) Lack of business acumen: Many retail businesses fail because of lack of experience on the part of the owner.

(v) The retail businesses do not provide adequately for insurance and the burden of risk rests on the owner.

(vi) It is difficult to separate business from ownership.

(vii) There is competition from bigger firms.

(viii) There is lack of capital for expansion.

(ix) There is no specialised knowledge on goods dealt in.