Importance of the Following Factors in Menu Structure: (a) Length: Menu should offer interesting dishes. -Menu should offer a variety of dishes. -Menu should offer standardized dishes.
(b) Design: Design should complement the image of the establishment. Menu should allow for occasional changes.-Menu should be attractive. Menu should give the customer additional interest.
(c) Language: -Menu should be written in simple words. -Menu should be written in understandable language.Menu should give a clear decription of the dishes.
(d) Presentation:-A menu should be presented in a welcoming manner. -Menu should be skillfully presented to encourage customers. -Menu should be presented in a sensible way.